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  • Lessons learnt from running an Agile squad
  • Sustained Development and Burnout
  • An Introduction to Evidence-Based Management (EBM)
  • Building Agility into Marketing Campaigns
  • An Agile Framework and Cultural Change
  • Building a Community of Two Billion Gamers – Xbox Project xCloud
  • An Introduction to North Star Metrics – What, Why and How?
  • 10 hacks to get that second purchase on a Friday afternoon
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Agile

Lessons learnt from running an Agile squad

By Aamir December 30, 2022

The journey I work in a software organisation that uses Scrum to lead our development teams. Outside the development team,…

Agile

Sustained Development and Burnout

By Aamir December 8, 2021

Principle 8 from the Agile Manifesto Agile processes promote sustainable development. The sponsors, developers and users should be able to maintain…

Agility Agile

An Introduction to Evidence-Based Management (EBM)

By Aamir February 28, 2021

“In God we trust. All other must bring data” W Edwards Deming In our previous posts we have consisted…

Agile

Building Agility into Marketing Campaigns

By Aamir May 26, 2020

 May 7th 2020 marked the first Inside Xbox event to show off gameplay running on the Xbox One X Series,…

Agile

An Agile Framework and Cultural Change

By Aamir March 27, 2020

The world of today, is not the world of yesterday and the world tomorrow is not the world of today.…

conversion

Building a Community of Two Billion Gamers – Xbox Project xCloud

By Aamir May 6, 2019

The purpose of this post is to provide ideas on how Microsoft can leverage the powering of streaming (xCloud) to…

conversion

An Introduction to North Star Metrics – What, Why and How?

By Aamir September 14, 2018

The challenges of running a business Running a business has always been a challenge and especially today with all the…

customer retention hacks conversion

10 hacks to get that second purchase on a Friday afternoon

By Aamir March 30, 2018

Following on from the article 10 Simple Hacks to Improve Conversion Rate on a Mobile Phone I wanted to dedicate…

Social Media Ai and Cloud conversion

The use of AI, Chat Bots and User Content to Super Charge the Xbox Experience

By Aamir December 23, 2017

“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The…

Behavioural Economics conversion

My page does not convert – an introduction to Behavioural Economics

By Aamir July 14, 2017

It may just be me, but there are times when I look at Google Analytics or look at an A/B…

Email on the go and the impacrt on m-commerce email

Email on the go, in the bathroom and in bed – we just can’t get enough

By Aamir June 29, 2017

The purpose of this article is to look at the how we can create emails that convert whilst on the…

10 Simple Hacks to Improve Conversion Rate conversion

10 Simple Hacks to Improve Conversion Rate on a Mobile Product Page

By Aamir June 4, 2017

I love Fridays, it’s my favourite day of the week it’s even better than Saturday and that is saying a…

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